sample proposal website design

1.    Design and Develop a corporate  blog  so it is professional, engaging, and matches your brand vision

2.    Develop a conversion focused web strategy to promote your business.

3.    Create an email opt-in program to increase conversions and leads.

4.    Drive traffic to your site using search and social media.

5.    Train your staff how to manage the site.

6.    Timely turnaround and reasonable budget.

PROJECT SCOPE OF WORK & DELIVERABLES

	CORPORATE  BLOG
PLANNING	The blog begins with a thorough, up-front process of discovery. Through content given to us or contents on the website- www. yourclientwebsite.com. We will develop a series of deliverables that allows us to work efficiently through the duration of production.  Your projects success depends on a solid foundation, this work is crucial. DELIVERABLES: · Project setup · Timeline & milestone setup · Business objectives · Design objectives · Conversion workflow · Sitemap
CONVERSION CONTENT	The blog needs to convert traffic into qualified leads. We will help refine some of the articles and site layout into several deliverables that will be used to convert traffic into leads.
ADDITIONAL CONTENT	We know that you will have additional content that is supporting to the primary conversion pages that we are helping you with. We will help you organize and load this content into the content management system when ready. You will have the ability to change content in our system as often as you like, but we will provide the initial proofing and loading of up to 20 pages. DELIVERABLES: · Content inventory · Load content into blog and format
SEARCH ENGINE OPTIMIZATION	In addition to the blog needing to convert visitors into qualified leads, the blog needs to attract more qualified traffic. We accomplish this by optimizing your websites content for a basket of relevant, traffic-rich keywords. DELIVERABLES: · Competitive benchmark 3 top competitors · Keyword research, target 10 opportunities · Optimize page titles · Meta descriptions · SEO copywriting / text optimization · Image optimization · Google XML · Robots.txt · Optimize up to three(3) locations' Google Local, Bing(yahoo search) and City search
DESIGN	We will create a custom blog design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your company and setup for maximum conversion. The blog will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and inquire about your services. We design and code to the highest of standards and always keep up with industry trends. DELIVERABLES: ·  Custom blog design concepts · Templates & interface code for: o    Homepage o    Inside pages o    Standard page elements (headers, paragraphs, images, videos, links, etc) o    Form elements · Cross-browser tested in Internet Explorer 6+, Firefox 2+, Safari, & Google Chrome
MOBILE DESIGN	Visitors browsing your site from other device types account for up to 40% of your website traffic. We will create a separate mobile and tablet design of your site that will make browsing from these platforms an enjoyable experience. We will accomplish this by making your site “responsive” to various browser sizes. DELIVERABLES: ·  Good mobile concept ·  Good tablet concept · Device testing - iPhone, iPad, Android, & Blackberry
WEBSITE	We will create your blog with unlimited pages. Content will be created and provided by you. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our Platform. All of our websites include dynamic menus as well as sitemaps to control site navigation. CUSTOM MODULES: We will create the following custom modules as part of your website... · Forms: contact us, customer feedback, and franchise opportunity; all form data will automatically be collected in our database · Blog/News: you will be able to post new content and articles; your blog will include an rss feed, categories, and an archive; comments are optional; your blog will be integrated directly into your website; your blog supports categories, tags, and rss; we will implement Facebook comments for additional share ability of blog content · Homepage Hero: we will use mobile compatible technology (jQUERY) to create an innovative homepage hero slideshow so that you can feature new products or information; each slide will have the following assets: title, subtitle, short description, link, image or video; · Locations: we will create a dynamic content database that will serve as location "landing pages"; each location will have the following assets: name, short description, full description (HTML-enabled), primary image, supporting images (up to 10), address with Google Map embed, directions, hours, services (up to 10 checkbox fields), phone number, email contact; we will create a "reviews" app that will add the ability for web visitors to rate their experience at a specific location - this information will be pushed to Google Reviews for higher local search placement; DELIVERABLES:  · Fully functional Corporate  Blog  · Google Analytics install · Google Webmaster tools setup
EMAIL MARKETING	Create one (1) branded newsletter template. Setup email marketing list that will have an easy signup via the website for news and special offers. At the point of every purchase or inquiry the customer will be prompted to add themselves to this marketing list. DELIVERABLES: · 1 Custom email marketing template
SOCIAL MEDIA SETUP	We will integrate social media widgets into the site in the appropriate places. Additionally, we will customize your various social media properties to have a consistent look & feel and desired functionality. DELIVERABLES: · Facebook commenting on-site · Social media links · Social sharing ("like" and share buttons) · Twitter feed + hashtags for product/service page feeds · Facebook tabs for opt-in & products/services · Facebook & twitter RSS tie-ins · Customize Facebook page icon & cover image · Customize Google Plus page · Customize Twitter page design · Customize Foursquare page icon
COMPLETION	Before your website goes live we will do a quality assurance review of each web page to make it meets scope specification. Also, we will help you transfer your DNS to point to your new website. Finally, we will provide a thirty (30) day warranty period from the day the website goes live to make sure the website meets your specifications.
TRAINING	We are going have a training with a staff covering the following topics: · Basic website management & blog · Custom Modules & Plugins · Email Marketing · Analytics We will also give our video guide.
	ONGOING TRAFFIC GENERATION (OPTIONAL)
SEARCH ENGINE MARKETING	We will use a combination of tactics based on a core strategy of content generation to increase the traffic to your site. This ongoing campaign will be driven from a quarterly strategy outline followed with 3 months of tactical implementation. Each quarter we will review strategy and implement changes as necessary. DELIVERABLES: · Define goals · Brainstorm & keyword discovery · In-depth keyword research · Competitive analysis · Local listing submission & optimization           Google, Yahoo, Bing, and others · Industry specific directory placement · Competitive link building · Link bait development · Blogging & PR submission · Local business directories
SOCIAL MONITORING	We know that you and your team are the best resource to interact with your customers and fans in an authentic way. Our ongoing Social Monitoring service allows for us to handle the "low hanging" engagement and to listen and notify you for when and where it is time to engage. DELIVERABLES: · Find and manage Twitter followers · Provide minimal "generic" content to supplement internal content · Manage "generic" conversations · Facilitate conversations that require your input · Monthly report, measures and recommendations (conf call)
SOCIAL MEDIA TRAINING	Social media is a very important part of your online ecosystem. We believe that by training your team to utilize social media better, your online presence will be more effectively utilized. We have a 4 part training series that is custom tailored for your organization and amounts to about thirteen (13) hours of in-depth training for your team. DELIVERABLES: · Initial consultation and strategy session (two hours) · Training phase 1: Facebook & Google Plus (three hours) · Training phase 2: Twitter (two hours) · Training Phase 3: Linked-in, Youtube & Foursquare (three hours) · Training Phase 4: Pulling it all together (three hours)
	CONVERSION OPTIMIZATION (optional)
POST-LAUNCH ANALYSIS & ITERATIONS	Once your new Online Business is live and we are collecting data on how visitors use the it, then it is time to improve the experience. Following the launch, we will do monthly assessments with recommendations and implementation to increase the opt-in and conversion rates for booking and engagement. DELIVERABLES: · 3 monthly assessments · 6 monthly assessments · 6 monthly assessments Note: Up to 3 hours of labor per assessment for improvements
	OUT OF SCOPE
ADDITIONAL CONTENT	We know that you will want additional content about your business on your blog than what we are developing. This might include additional pages, blog entries, images, frequently asked questions, and documents. We support and encourage this content to be created and added to your blog. Our disclaimer is that this content development or entry does not hold up the project process or our project milestones. Payment must not be withheld due to this content.

PROJECT INVESTMENT

Deliverable	Timeframe	Cost
WEBSITE
Planning
Conversion Content
Additional Content
Search Content
Design
Mobile Design
Website Build
· Pages, code, setup
· Forms
· Blog/News
· Homepage Hero
Social Media Setup
Training
	2 weeks	___________
Total		N000,000
Optional Itemizations
ONGOING TRAFFIC GENERATION
SEO		N00,000
· Monthly Retainer *Phase begins after site launch
Social Monitoring		N00,000
· Monthly Retainer *Phase begins after site launch
Social Media Training		N00,000
Email Marketing account		N00,000

* These phases happen concurrently with others

ADDITIONAL BILLABLE

Unplanned components, ideas, revisions, and project scope happen - when there is an unexpected event that will incur a cost, we will notify you ahead of time and will not produce unless we receive clear approval for increased budget and timeline. 

OUR TEAM & ABOUT US

We have built over 1000 online blog projects since 2007. Our business is owned fully between the two Managing Partners, Mr A & Mr B. Your project will be managed by MR A and several of our team members will play a part in the build over the duration of your project. 

Each of our projects are taken through an innovative process that we have designed over the last 6 years, yet continue to refine to create the best possible experience. We use a combination of online tools, customer interactions, and milestones to ensure that your project goes from execution to completion within the allotted time & budget with the best end product. 

METHODOLOGY

How it Works

Lets start off by looking at the steps we'll be taking to get your project from start to finish.

1.    Discovery - through a process our meetings we'll gather all the information we need to have the best understanding of your business and goals.

2.    Architecture - just like a building, a blog needs a solid blueprint. Together we'll determine the best way to organize your blog and sketch out a rough outline.

3.    Content - with a solid blueprint in place it will be your job to collect, organize, edit, and deliver to us content for each page of the website.

4.    Design - at the same time you are working on content our team will be creating non-functioning comprehensive layouts showing possible design directions.

5.    Development - with all the necessary architecture, content, and design elements in hand we'll create the first working version of your website.

6.    Launch - getting your website "go live" ready will inevitably require several rounds of revisions and polish.  Once the blog is ready, we'll go through the final launch checklist.

7.    Warranty - your site is now live!  our team will be train your staff on how to manage the blog and helping you solve any issues.

Communicating Effectively

During your project communication will be non-stop with emails, phone calls, and online meetings.  Here is how we make it happen.

· Email – admin@emai.com is the only email you need to remember.  Everyone here regularly checks this account and the person best suited to reply will always do so quickly.

· Phone - 08028667565 is the direct line of your project manager, Your name.  Your calls are always welcome between 8am and 6pm, Monday through Friday.

 [TECHNOLOGY & HOSTING PLATFORM]

When you are paying monthly fees for web hosting, email marketing, CRM and a web developer to build it all, you're spending a lot of money.  With hosting platform you can spend much less, while getting much more.  We offer an integrated system that runs all of your Online Business in one place while growing your database automatically.

PACKAGE	Business Plan
MANAGEMENT TOOLS	[SYSTEMS / FEATURES / APPLICATIONS]
STORAGE	Unlimited  Gb of storage space for all your data
BANDWIDTH	Unlimited  of monthly hosting bandwidth
NEWSLETTERS	Unlimited email newsletters per month

HELPDESK & EDUCATION

We want you to get the most out of your website. For this to happen, you must be asking questions and continually learning. We offer an assortment of different training, education, support, & helpdesk products and agreements. 

PROJECT AGREEMENT

Your Company here [address] Phone: Email: admin@.com

Your client Company name Your client address here

INVOICES

Payment is due upon receipt of invoice. You may not withhold any amounts due and we reserves the right to cease work without prejudice if amounts are not paid when due.

PAYMENT

Payments are due upon completion of deliverables. If you delayed the execution or performance of a deliverable we reserve the right to make payments due upon the estimated due date.

Payment method	%
Agreement Signing	70%
Sign Off	30%

ENTIRE AGREEMENT

This document together with any attachments, as well as any new, different or additional terms, conditions or policies which we may establish from time to time, and any agreement that we are currently bound by or will be bound by in the future, constitutes the complete and exclusive agreement between you and us concerning your engagement of us on this project, and supersede and govern all prior written and verbal communications.

SIGNATURE

By signing this document you represent to us that you are a duly authorized representative of your organization and upon its behalf agree to be legally bound by its terms and conditions. You hereby accept and authorize the commencement and payment for the project described above.